Designed to mirror real-world scenarios, students in the eLearning Designers Academy were provided with fully developed brand guides for fictional companies—just as they would receive from an actual client. My role was to ensure each company felt credible, cohesive, and professionally branded. From logo design and color palettes to typography, imagery direction, and voice, I built each brand to feel authentic and usable—so students could focus on applying instructional design skills within a realistic visual framework.